4 edition of Media literacy found in the catalog.
Includes bibliographical references (p. 395-412) and index.
|Statement||W. James Potter.|
|LC Classifications||P96.M4 P68 2001|
|The Physical Object|
|Pagination||xv, 422 p. ;|
|Number of Pages||422|
|ISBN 10||0761923144, 0761923152|
|LC Control Number||00012407|
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Media literacy is the talent or capacity to analyze and discern information that informs, sells goods or services or entertains people via the media on a daily basis. It is about understanding and using critical thinking skills to absorb everything that concerns buying through the media, such as advertisements for products placed in films.
Media Literacy, Eighth Edition shows readers how. Drawing from thousands of media literature studies, bestselling author W.
James Potter explores the key components to understanding the fascinating world of mass media. In this updated, revised, and reorganized new edition, Potter presents numerous examples and facts for readers to understand 4/5(21). This book offers a Media literacy book approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy.
James Potter argues that the media have a profound influence on the way we perceive the /5(10). This Media and Information Literacy Course charts an auspicious journey for the new generation of learners in the K program.
The inclusion of a new course siginifies the profound intent of the education reform initiative with media and information texts. Get this from a library. Media literacy. [W James Potter] -- "In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us.
Media Literacy shows. This book offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy.
James Potter argues that the media have a profound influence on the way we perceive the world by shaping our beliefs and expectations. By becoming more media literate, we can avoid the potentially negative effects of. People across the world are witnessing a dramatic increase in access to information and communication.
While some people are starved for information, others are flooded with print, broadcast and digital content. Media and Information Literacy (MIL) provides answers to the questions that we all ask ourselves at some point. How can we access, search, critically assess, use and. Media literacy skills build from one chapter to the next, ensuring that students progressively build on their developing media literacy as they move through the book.
A focus on media literacy helps students understand the profound influence media have on how we perceive the world. Media and Information Literacy: An Integrated Approach for the 21st Century provides a novel rationale for the integration of media and information literacy and gives direction to contemporary media and information literacy education.
The book takes a synthetic approach to these two areas, presenting critical histories of both.